Case Study:
Sylvan Cellars Summer
Concert Series
Client: Sylvan Cellars Summer Concert Series, Rome City, IN
Venue Capacity: Expanded from 3,300 in 2022 to 4,500 in 2024
Show Days: 3-4 shows per year
2022 Artist: Jimmie Allen
2023 Artists: Lee Brice, Tyler Farr (sold out)
Challenge:
Sylvan Cellars’ Summer Concert Series aimed to grow from a small-scale event into a premier music experience. Initially operating with a modest $20,000 budget in 2021, event organizers sought to expand their reach, increase attendance, and elevate their talent lineup to attract larger audiences.
Solution:
Partnering with The Fran Romeo Agency, Sylvan Cellars implemented a strategic talent booking approach, bringing in high-caliber artists while leveraging market insights to drive ticket sales. By curating a mix of top-tier country artists, the event saw remarkable success, including a sold-out show with Tyler Farr in 2023.
Results:
✅ Budget increased from $20,000 in 2021 to $230,000 in 2023
✅ Sold out a one-day festival in 2023
✅ Expanded capacity from 3,300 to 4,500
✅ 2024 transformed into a multi-show Summer Concert Series
✅ The budget surpassed $500,000 for the 2024 season
Conclusion:
With the right talent and event strategy, Sylvan Cellars evolved from a small concert event into a highly anticipated multi-day festival series. By working with The Fran Romeo Agency, the event has dramatically increased its footprint, audience size, and financial growth, solidifying its place as a top-tier music destination in Indiana.
📩 Looking to take your event to the next level? Contact us to build a winning talent strategy today!