About Fran Romeo Agency

Smiling woman with dark hair and gray top against white background

For over 27 years, Fran Romeo has been at the forefront of the entertainment industry, connecting world-class talent with audiences across the country.

Her passion for live events was sparked at an early age, attending fairs and festivals alongside her father, Don Romeo, a respected talent buyer whose legacy she proudly carries forward.

In 1997, Fran officially joined The Romeo Agency, learning the nuances of talent buying, artist management, and event production under her father’s mentorship. By the early 2000s, she took the reins in curating entertainment for the Nebraska State Fair, a client she has proudly served for over two decades.

A Legacy of Excellence in Talent Buying

With a keen eye for emerging talent and strong relationships with globally recognized artists, Fran has built a reputation for delivering dynamic, diverse, and unforgettable live experiences. She takes a collaborative and strategic approach to talent buying, ensuring that every event is not only a success but a reflection of the audience’s interests and the event’s unique brand.

Her extensive industry network and sharp negotiation skills allow her to secure top-tier talent while maximizing value for her clients. Whether booking a chart-topping artist or a local rising star, Fran's focus is always on creating engaging, inclusive, and memorable performances that leave a lasting impact.

Lisa Romeo

Talent Buyer Casino Division, Event Producer

With over 25 years of experience as a touring musician and band manager, Lisa Romeo brings unique performer insight to talent buying. Her journey spans from managing her own band's tours to booking club dates and secondary stage performances at fairs for regional acts across the United States.

In 2020, Lisa joined the Fran Romeo Agency, initially as her sister's assistant, bringing valuable industry knowledge to the corporate side of entertainment. Her extensive background in regional booking and comprehensive understanding of the booking process made her transition to talent buying seamless.

As head of the Casino Division at Fran Romeo Agency, Lisa leverages her performance experience and business expertise to produce entertainment programs nationwide. Her hands-on experience in both performing and touring operations gives her exceptional insight into evaluating entertainment opportunities and delivering successful outcomes for venues and artists alike.

Crystle Carlson

Talent Buyer, Contract Administrator, Event Producer

Crystle and her husband have owned a thriving production company in southern Oregon since 2007, providing comprehensive services for corporate events, live entertainment, and fairs/festivals of all sizes. Their expertise has taken their company to locations across the globe, managing events ranging from intimate gatherings to large-scale productions. As part of the Jackson County Expo family since 2011, Crystle has developed extensive experience in managing artist production and hospitality needs, ensuring seamless event execution.

Since joining the Fran Romeo Agency, Crystle has expanded her portfolio to service county fair concerts, rodeo concerts, casinos, and multi-day/artist music festivals throughout the United States. Her hands-on approach and attention to detail have made her invaluable in creating successful events across diverse venues and markets.

Crystle's comprehensive role includes the full spectrum of event management - from submitting offers and negotiating artists' contracts to benefit clients, through advancing and producing events on show days. Her unique combination of production experience and contract administration ensures both creative excellence and operational efficiency in every project she undertakes.

Ellie Burr

Executive Assistant, Marketing Specialist

Ellie Burr holds a Bachelor of Science in Music Business with an emphasis in Marketing/Advertising from Belmont University’s distinguished Mike Curb School of Music Business, where she graduated magna cum laude.

As a marketing specialist, Ellie is dedicated to helping clients meet their marketing needs early in the process. She coordinates with artists’ management to schedule radio and television interviews, collects shout-out videos, and ensures advertising materials are approved. Ellie goes above and beyond to support her clients, driving successful ticket sales with personalized marketing strategies.

Beyond marketing, Ellie also plays a key role in contract administration, ensuring all agreements are properly executed and aligned with both artists’ and clients’ expectations. Additionally, Ellie manages and analyzes key data, including ticket counts and audience metrics. Her ability to juggle multiple responsibilities ensures every project runs smoothly from start to finish, contributing to its overall success.

Helen Baker

Consultant; Executive Leadership

As Director of the Jackson County Fair from 2013-2023, Helen Baker orchestrated a remarkable financial recovery, taking the organization from bankruptcy to building over $1.5 million in reserves through strategic planning and innovative programming. Under her visionary leadership, the fair expanded its impact, launching the region's first county-sponsored Country Music Festival in 2023.

Helen's leadership proved invaluable during crises, transforming the fairgrounds into an emergency response center during devastating wildfires in 2020 and establishing a Joint Task Operation with the Department of Defense to serve thousands during the COVID-19 pandemic. Before and after her tenure at the fair, Helen has served in key roles at Rogue Credit Union, balancing fiscal responsibility with community service.

Helen's career exemplifies the impact of strategic leadership in transforming organizations while maintaining a strong focus on community support and emergency response capabilities. Her success in building effective teams and delivering innovative solutions continues to benefit the Southern Oregon community.

As a valued member of the Fran Romeo Agency team, Helen contributes a unique perspective from her background as a fair director. Her expertise plays a crucial role in shaping FRA’s decision-making process, ensuring that every choice aligns with the best interests of our clients.

Darrell Ogg

Production Manager/On-Site Event Producer

Darrell Ogg is based in Great Falls, Montana. His passion for the stage began during his freshman year of high school, prompting him to join IATSE Local 339 as a stagehand. Through dedication and hard work, Darrell swiftly ascended the ranks to become the Business Agent for the local union. His exceptional ability to manage crews and foster personal relationships with stagehands has earned him profound respect within the industry.

Believing in leading by example, Darrell adheres to the principle that if he cannot perform a task, he does not expect anyone else to do it—except in the realm of rigging, where he sets clear boundaries. After stepping down as Business Agent, Darrell launched his own company, O Double G LLC, specializing in concert and theater services. With over two decades of experience in the concert industry, he now serves as the Production Manager and On-Site Event Producer for several major events, including the Montana State Fair in Great Falls, MT, The Last Chance Stampede in Helena, MT, the Benton Franklin Fair & Rodeo in Kennewick, WA, and the Nebraska State Fair in Grand Island, NE.

In his role, Darrell conducts on-site surveys of fairgrounds (when requested), helps redesign facility flow to enhance the concert experience for all attendees, assists in the RFP/bidding process as client needs arise, advances production rider requirements, and plays a pivotal role in training on-site event producers. His commitment ensures that every team member is well-prepared for the day-to-day aspects of producing successful shows.

Bringing Events to Life

At The Fran Romeo Agency, the goal is simple: to bring the right talent to the right stage at the right time. We understand that live entertainment is more than just a lineup—it’s an experience that brings people together, builds community, and creates moments that audiences cherish.

Our long-standing relationships with fairs, festivals, and event organizers are a testament to our dedication, professionalism, and ability to evolve with the ever-changing entertainment landscape.

Let’s Create Something Extraordinary

Whether you're looking for headline talent for a major event, curating a multi-genre lineup, or seeking expert guidance in talent buying, The Fran Romeo Agency is here to bring your vision to life.

Let’s make your next event unforgettable.

Get in Touch to discuss your talent buying needs.